July 2018 - Priscilla Paton

Branding, Public Relations, Reputation Management, and Mysteries

By Priscilla Paton | July 21, 2018 |

What is your brand, and is it protected? I grew up believing my brand was “me” and I didn’t have to do much about it except be “me.” The “me” brand can change: the photo shows an old one. But everyone’s experienced how being yourself can be challenging and people around you might see, or…

Food: What Do Sleuths Eat

By Priscilla Paton | July 11, 2018 |

Fight and flight requires fuel. The pursuit of murderers requires strength. Those who investigate must feed their appetites. What will my detectives Erik Jansson and Deb Metzger consume so they can dodge death’s harvesting? Noir private eyes, the Sam Spades and Philip Marlowes, survive by downing hard liquor and bad coffee. Hardboiled doesn’t refer to…